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Oct 16

is your klout score accurate?

Recently Augie Ray pointed out that us twitterati can update our klout score on their website.  This caught my attention because I had noticed that my klout score has not changed since it first appeared in my Hootsuite profile.  Recently I’ve been more active after a period of lower activity.  It seemed that my score should have dropped and then raised accordingly.

So I went to klout.com and created an account.  Indeed after clicking a button my klout score jumped a full 20 points.  The site  says user klout scores are updated once a week. The important takeaway from this is that if you want your klout score to reflect your social usage (see how klout measures influence) you need to set up an account with klout.

So far I haven’t seen any clear indication on the klout website  that users need to maintain an account an account with klout in order to get accurate influence score, but my experience points in that direction.  Also, and I could only guess why this is, I’ve noticed a lot of people’s klout scores are not coming up in Hootsuite.

So what might klout’s strategy be?

I noticed that klout is asking for extra profile information.  Klout seems to be acting like KloutIn (clumsy reference to LinkedIn).  Notice the account profile setup routine lifted from LinkedIn.  It is interesting watching so many companies vying to be the “database of record” for social account management.  Measuring influence in social networking is a huge opportunity and if klout becomes the default standard, those that rely on it need understand what it means and be sure their scores are accurate.

So what is the impact of klout’s implementation.  Well, if you rely on klout influence score to help you win business, land speaking deals or just gain the respect of your peers – log in to klout and check your score.  The site provides some interesting data regarding your social experiences.  You can even get a “resume badge”!

  • Hey Reff,

    Thanks for your post. I am one of the cofounders and the ceo here at Klout. The lag between updates on Klout is one of the issues we internally are most frustrated about. Stay tuned as we have some big changes coming very soon to fix this.

    Thanks!
    Joe

  • Thanks for this info, I was wonderign why the score never changed. Personally I discount what Klout currently says highly because it over-weights quantity over quality, odes not take offline influence into account and does not account for the large amount of spam and bots on the system. Added Facebook amongst after login just now. it will be interesting to see how they weight that.

  • David, Thanks for your comment. I hope you’ll let me know what happens now that you linked FB into your profile. I’m glad we have a service such as klout but I would like to see some competition in this space. I’m not aware of competitors.

    [WORDPRESS HASHCASH] The poster sent us ‘0 which is not a hashcash value.

  • Joe, Thanks for taking the time to reply. I’m looking forward to the changes at klout and more integration with other platforms.

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