Now in Marketing after 15 years of managing technology infrastructure I have gained insights into the similarities and differences between IT and Marketing.Â This post is the third in a series of four posts.
In the first post in this series we considered what Marketing doesn’t know about IT. In the second post we looked at the flip side. In this post we’ll consider the similarities between IT & Marketing.
4 similarities between IT and Marketing
- Both are often under resourced (or often feel that way).Â There’s so much to get done.Â IT has to upgrade patches and find time to build out the new infrastructure for the new application all while fielding requests for help.Â Marketing has to keep the website content fresh and make time to figure out the next quarter strategy all while helping Sales close new business.
- Both need to manage shifting priorities and fire-drills.Â Both departments have to remain consistent in their delivery and message while at the same time maximizing flexibility to respond to new threats and opportunities.
- Both need to focus on the NOW (Marketing: revenue capture, IT: effective support)
- Both need to focus on the FUTURE (Marketing: profitable growth, IT: enterprise architecture)
The similarities are amazing, yet I wonder if they know it!