Now in Marketing after 15 years of managing technology infrastructure I have gained insights into the similarities and differences between IT and Marketing.Â This post is the second in a series of four posts.
In the first post in this series we considered what Marketing doesn’t know about IT.Â Now let’s look at the flip side.
4 things IT doesn’t know Marketing
- Marketing is pressured to differentiate -Â to carve out space within the market.Â Key in developing a differentiation strategy are speed to market, research and customer intelligence.Â
- Marketing is measured by how well it helps capture revenue and achieves profitability.Â Marketing spends a portion of its day with a short term focus – working to close business.Â Yet it also focuses on thought leadership – how to bring dollars in the door next quarter.
- Marketing serves many masters.Â They must juggle the needs of the customer, Finance, Sales and Executive Management.
- Sometimes there are unseen pressures at play – things are hotter closer to the fire
What can IT do to Partner with Marketing?
So how did I do?
If you’re in IT, did you know these things?Â Do such partnership efforts make sense to you?
Marketers, what else doesn’t IT know about you?Â Let me know in your comments.