4 things IT doesn’t know about Marketing

Now in Marketing after 15 years of managing technology infrastructure I have gained insights into the similarities and differences between IT and Marketing.  This post is the second in a series of four posts.

In the first post in this series we considered what Marketing doesn’t know about IT.  Now let’s look at the flip side.

4 things IT doesn’t know Marketing

  1. Marketing is pressured to differentiate – to carve out space within the market.  Key in developing a differentiation strategy are speed to market, research and customer intelligence. 
  2. Marketing is measured by how well it helps capture revenue and achieves profitability.  Marketing spends a portion of its day with a short term focus – working to close business.  Yet it also focuses on thought leadership – how to bring dollars in the door next quarter.
  3. Marketing serves many masters.  They must juggle the needs of the customer, Finance, Sales and Executive Management.
  4. Sometimes there are unseen pressures at play – things are hotter closer to the fire

What can IT do to Partner with Marketing?

So how did I do?

If you’re in IT, did you know these things?  Do such partnership efforts make sense to you?

Marketers, what else doesn’t IT know about you?  Let me know in your comments.