Marketing Technology Stories you might have missed
MT5 Edition: Â #26
Stories This Week: Google’s acquisition of Motorola Mobility, Chrome on the rise, Google+ SEO tips, text marketing and tablet UX falls short.
BONUS: $100 in free twitter advertising!
1. Regulators to Google: You can buy Motorola, but we still don’t trust you
[arstechnica] US and European regulators wanted to deny theÂ acquisitionÂ but didn’t have enough reason to stop it from going forward. Â This gives Google 17,000 patents that are licensed by Apple, Microsoft and others.
My Take: Google has been connected to Motorola’s Mobility unit for years, it was one of the first enterprises to abandon Microsoft Office in favor of Google’s cloud offerings. Â Google is positioning this as a way to “supercharge Android”. Â We’ll see. Â What Google really needs to do is eliminate “Android lag” – those precious seconds that the phone takes to respond to a touch command.
2. Chrome Browser Market Share Has Taken Off
[wikipedia] Chrome browser usage has taken off dramatically. The chart provided shows the change in alternative browsers (not Microsoft Internet Explorer).
My Take: I find Chrome (actually I use Rockmelt which is built off of the open source version of chrome) to be fast and reliable. I like that it has separate threads so I can go into Task Manager and kill independent processes that are hogging memory.
3. Two Google+ SEO Guides You Should Read
[SearchEngineLand]Â Here are some of the takeaways:
- Fresh content matters: Google+ profiles with no posts within the last 72 hours donâ€™t show up in the â€œRelated People/Pagesâ€ section of Googleâ€™s search results
- Pages can matter more than profiles: Brand pages with a few thousand followers/circlers can appear in â€œRelated People/Pagesâ€ ahead of individual profiles with a million or more followers/circlers
- +1s matter: Lurie says that profiles/pages that get a lot of +1s on their posts tend to show up more often in the â€œRelated People/Pagesâ€ results
- Comments and reshares donâ€™t matter as much as +1s in helping to influence who/what shows up in â€œRelated People/Pagesâ€
- Reach/follower count matter a lot
4. Tap Into the Power of Text Messaging
[MarketignProfs] Text messaging has been around for 10 years but it’s relatively untapped technique. Especially given it’s capability to deliver a timely message to customers.
My Take: I like text messaging as a marketing tool because the response rate is so high. Â Most phone users have notifications (vibrate, chirp. light) turned on and they are going to see who is texting them. The problem with texting – it is classic “interruption” marketing. If you’re going to interrupt your customer, you better be offering them something of high value – something worth the interruption.
5. Tablet Magazine Experience Falls Short
[eMarket] The use of digital magazines continues to rise at the expense of paper ‘zines but the increase is due to convenienceÂ not aesthetics.
My Take: The responses are pretty good. Digital magazines would benefit from a standard format and advertisers would love “click to purchase” functionality.
BONUS: Twitter Begins Self-Serve Ad Sign-Ups, Offers $100 In FreeÂ Advertising
[TechCrunch]Â Twitter is now accepting sign-ups from small businesses that want to participate in its self-serve ad program.
My Take: Free! What are you waiting for? Sign up now!