Marketing Technology Stories you might have missed
MT5 Edition: #52
Stories This Week: Smartphone wallets, new gadgets on the way, top email list building tactics, Twitter sets date for lock down, 5 new marketing trends.
1. When Will Your SmartphoneÂ ReallyÂ Replace Your Wallet?
[Wired]Â Near Field Communications. The iPhone 5 and Passbook. Google Wallet. Square. PayPal. Every day brings news of new developments in mobile payments and mobile-pass technology. So when can we finally get rid of our wallets?
My Take: Hope you’re not in a rush – 10 years until the systems are integrated and reliable. Â And it will take some people longer to trust this new technology. Hang on to your credit cards a bit longer.
2. September Will Bring a Full Roster of New Gadgets
[Bloomberg]Â Itâ€™s the most wonderful time of the year, at least for gadget hounds. September is packed with events where consumer-electronics giants plan to unveil new, widely anticipated products.
My Take: Amazon is shipping new Kindles. Along with new phones from HTC, Motorola and of course – Apple. Great new mobile devices on the way!
3. Capture email subscribers with top list building tactics
[MarketingSherpa] B2B Marketers rely on email marketing as a critical lead generation tool. Â This survey lists the most effective ways to gather email addresses.
My Take: Bottom line – here are the top five email gathering tactics:Â
- Registration during purchase
- Online events
- Website registration
- Paid search
- Offline events
4. Twitterâ€™s more restrictive API hasÂ arrived
[VentureBeat]Â Twitter just announcedÂ anticipated changes to its API, intended to â€œdeliver a consistent Twitter experience.â€ Or to tighten Twitterâ€™s grip even more on how Twitter usersâ€™ tweets are used off the social networking site â€¦ and prep for the continued growth of Twitter monetization.
My Take: I’ve covered this topic before so I’ll just mention the changes take effect in 6 months.
5. Meet the Five Big Tech Trends Changing Marketing
[important] Are you picking up what I’m laying down? Sign up to receive updates automatically: