Marketing Technology Stories you might have missed
MT5 Edition: #58
Stories This Week: Pheed launches a new social network, which social network is most popular with teens?, what matters more on Facebook: audience or engagement?, the 5 stages of content marketing evolution and the future of mobile payments.
1. Pheed Launches A Social Network That Feels Like A Mash-Up Of Every Social Network You Use
[FastCompany] The new service pulls in elements of Facebook, Twitter, Tumblr, Instagram, YouTube, and SoundCloud on a single platform to make content creation easy.
My Take: Wow revenue is built into the business model at launch instead of trying to retrofit a business model into a “cool app”. They have two revenue options for content creators: 1. subscription – where an audience can pay a fee to access exclusive content (think celebrities) 2. pay per view or download. I also find it interesting that the development team, Kobo, favors a comprehensive solution (text, video, pictures) as an alternative to specialized apps (Twitter, YouTube, Instagram). This bucks the “specialized app” trend that I’ve covered here extensively, but eventually I believe consumers will favor an “all in one” solution instead of “best of breed” apps.
[warning]UPDATE: Saturday morning: Twitter yanks Pheeds ability to post to Twitter.[/warning]
2. Facebook, Twitter, and teens: who’s winning the youth war
[VentureBeat] A recent Piper Jaffray survey of 7000 U.S. teens ranked Facebook first in importance to teens. Twitter came in second, and Instagram — owned, of course, by Facebook — came in third. Yet the results showed Facebook users aging and Twitter users growing younger.
My Take: 74% of Twitter users are 15-25?!?! Apparently, there’s whole world of Twitter that I don’t even know about.
3. Only 6% of Fans Engage With a Brand’s Facebook Page [STUDY]
[Mashable] Big brands like to tout the number of fans they have on Facebook, but a new study suggests they may want to start focusing more on the core audience who actually engage with their Page.
My Take: Marketers forget that not everyone who Likes their page actually sees their content due to EdgeRank. Fan engagement improves the number of fans that DO see their content. Marketers should focus on content and engagement strategies that pull in their audience.
4. The 5 Stages of Your Content Marketing Evolution
[ContentMarketingInstitute] Here’s a guide to power your own content marketing evolution. It’s also a checklist for what tools and adaptations you will need to make to take your content efforts to the next level.
My Take: This article is very useful in helping a small-medium size business get started in content marketing. Check it out.
5. Proximity Mobile Payments Set to Explode in US
[eMarketer] Consumers expected to pull out their phones to pay more and more
My Take: I’m not so sure about this study. Other studies have shown that it’s going to take a long time for a majority of Americans to feel comfortable with mobile payments. However, I do agree that convenience shopping (think Starbucks purchasing app) will lead the way on mobile payments.
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