About

I do the internet….and single track. If you are interested in social media, marketing and technology, I suggest you sign up to receive emails when new posts are made available.

What is Social Marketing Technology?

Social Mktg Tech is for anyone interested in understanding the changing nature of marketing. We identify new social technologies that help marketers be more efficient and provide real value to their business. Follow us as we review new technologies and trends.

Social Mktg Tech exists because technology is changing the world at an ever quickening pace and marketers need to stay one step ahead. We review new technology and provide advice on how to use it.

Things to expect from this site:

  1. Coverage on key Marketing Tech topic areas with an emphasis on:
    1. Email Marketing & Marketing Automation
    2. Content Marketing & CMS
    3. Social Media Marketing
    4. Business Intelligence & Marketing
    5. Customer Experience & CRM
  2. Interviews
  3. Event coverage
  4. …and some rad mountain biking stuff now and then.

Should we connect on LinkedIn?


You can also find me online:

Twitter | LinkedIn | Instagram | Strava | YouTubeFlickr | Untappd  

Lastly, you can email me at john [at] refford [dot] com

The content contained within this website are my opinions and not those of my employer.

  • Nancy

    Added your site to my iGoogle page…kewl! What do you know about a service called hostmonster? My co-worker uses it for his personal web site and said that it has all inclusive pricing which includes Word Press for about $100/yr. Just wondered if you’d heard of it. I’d like to get the web site thing going while I’m home on medical leave next month.

  • Thanks for the comment. There are a lot of options out there, but before you move to spend money consider trying out WordPress.com. WordPress.com is different than WordPress.ORG because it does the hosting for you. The downside is you cant use your own domain name (yoursite.com). Using WordPress.com you would use something like yourbrand.wordpress.com. The free version is a great way to try before you buy.

    Once you have your domain there are a lot of hosting options. Check out the site WordPress site for advice on which sites and plans best suit your needs.

  • John,

    You know you can use domain forwarding to have yourdomain.com point to yourblog.wordpress.com, right? Check out stephendill.com, that’s a WordPress site built on the wordpress.com platform. WordPress charges ~$7 a year for the service and will register the domain name for you.

    allnewpubliceducation.com is another of my blogs on wordpress.com. The only drawback to using the wordpress.com platform used to be the relatively smaller number of widgets and themes available, as well as the lack of support for plugins. But with the recent upgrade of the software and the increased functionality of the basic theme, there is a lot more going for using wordpress.com for basic blogging. There still is an issue of backups, but third party solutions might soon cover that for us.

    Hope that helps,

    Stephen

  • Hi Stephan,

    Thanks for your thoughts. I host at Dreamhost piggybacking off a friends account so my cost is $0 (which fits nicely into my budget). You can access my blog directly at refford.com.