Author's posts

Jan 17

Where is @iamreff?

Here’s where to find me in 2016.  I’ll be updating this as the year develops but here’s my event attendance plan: MFEA Joint Distribution & Digital Summit March 9-10, 2016 | St Petersburg, FL Otherwise known as MFEAJDDC (no, no it’s not) the Mutual Fund Education Alliance Joint Distribution & Digital Summit is THE PLACE TO BE …

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Jan 13

Marketing Technology Trends You Need To Worry About This Year

Share your thoughts on which marketing technologies you feel will drive change in 2016:

Jan 10

Curated: 16 Digital Marketing Resolutions to Make & Keep in 2016

I’ve seen a ton of New Year Marketing Resolutions and this is by far my favorite. The post features 16 great reminders for Marketing Technologists most importantly – it’s not about the tech! Focus on customer needs and experiences. Reduce buying friction. Solve customer problems. Lastly, have an omnichannel approach to marketing to be sure you’re …

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Jan 06

Social Media Disillusionment

Social Media is no longer the darling it was just five years ago. It’s growing up. Changing and becoming truly valuable.

Oct 20

Curated: How Facebook is Slowly Strangling Twitter

This excellent post by Jay Baer rings quite true.  I recently discussed this phenomenon with colleagues – no one is on Twitter except the brands. All the “social” has left Twitter and all that remains is the “media.” It makes me wonder what could turn the tide for Twitter? Social Threads One of the larger …

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