Author's posts

The Rise of the Omnichannel Advisor

Julia Binder

What digital marketers in the asset managers will learn in the session at the upcoming Joint Distribution and Digital Summit in March.

Where is @iamreff?

Here’s where to find me in 2016.  I’ll be updating this as the year develops but here’s my event attendance plan: MFEA Joint Distribution & Digital Summit March 9-10, 2016 | St Petersburg, FL Otherwise known as MFEAJDDC (no, no it’s not) the Mutual Fund Education Alliance Joint Distribution & Digital Summit is THE PLACE TO BE …

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Marketing Technology Trends You Need To Worry About This Year

Share your thoughts on which marketing technologies you feel will drive change in 2016:

Curated: 16 Digital Marketing Resolutions to Make & Keep in 2016

I’ve seen a ton of New Year Marketing Resolutions and this is by far my favorite. The post features 16 great reminders for Marketing Technologists most importantly – it’s not about the tech! Focus on customer needs and experiences. Reduce buying friction. Solve customer problems. Lastly, have an omnichannel approach to marketing to be sure you’re …

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Social Media Disillusionment

Social Media is no longer the darling it was just five years ago. It’s growing up. Changing and becoming truly valuable.

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