Category Archive: Marketing

Feb 03

Results: “One Thought” for 2016

What’s on the mind of leading Marketing Technologists as we enter 2016? I asked them.

Jan 17

Where is @iamreff?

Here’s where to find me in 2016.  I’ll be updating this as the year develops but here’s my event attendance plan: MFEA Joint Distribution & Digital Summit March 9-10, 2016 | St Petersburg, FL Otherwise known as MFEAJDDC (no, no it’s not) the Mutual Fund Education Alliance Joint Distribution & Digital Summit is THE PLACE TO BE …

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Jan 13

Marketing Technology Trends You Need To Worry About This Year

Share your thoughts on which marketing technologies you feel will drive change in 2016:

Jan 10

Curated: 16 Digital Marketing Resolutions to Make & Keep in 2016

I’ve seen a ton of New Year Marketing Resolutions and this is by far my favorite. The post features 16 great reminders for Marketing Technologists most importantly – it’s not about the tech! Focus on customer needs and experiences. Reduce buying friction. Solve customer problems. Lastly, have an omnichannel approach to marketing to be sure you’re …

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Aug 31

Longer Podcasts Are More Popular

If shorter content is better, why are longer podcasts more popular?

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