Category: Marketing

Curated: 16 Digital Marketing Resolutions to Make & Keep in 2016

I’ve seen a ton of New Year Marketing Resolutions and this is by far my favorite. The post features 16 great reminders for Marketing Technologists most importantly –┬áit’s not about the tech! Focus on customer needs and experiences. Reduce buying friction. Solve customer problems. Lastly, have an omnichannel approach to marketing to be sure you’re …

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Longer Podcasts Are More Popular

If shorter content is better, why are longer podcasts more popular?

Free Twitter Analytics from Followerwonk

Use Followerwonk to find specific persona types and analyze followers (or following). It provides excellent information in a easy to use interface.

Top 5 Social Marketing Tech Posts of 2013

This year I returned to writing original content. Here are my top posts by traffic. Thanks for reading. Best for the holidays and stay tuned in 2014.

The Dangers of Marketing Automation

Marketers that want to adopt social selling need to use the channel within the norms of social media. Social media is a hands-on, personal medium. Provide employees with guidance, then set them free.

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