What’s on the mind of leading Marketing Technologists as we enter 2016? I asked them.
Category Archive: Technology
Here’s where to find me in 2016. I’ll be updating this as the year develops but here’s my event attendance plan: MFEA Joint Distribution & Digital Summit March 9-10, 2016 | St Petersburg, FL Otherwise known as MFEAJDDC (no, no it’s not) the Mutual Fund Education Alliance Joint Distribution & Digital Summit is THE PLACE TO BE …
I’ve seen a ton of New Year Marketing Resolutions and this is by far my favorite. The post features 16 great reminders for Marketing Technologists most importantly – it’s not about the tech! Focus on customer needs and experiences. Reduce buying friction. Solve customer problems. Lastly, have an omnichannel approach to marketing to be sure you’re …