I’ve seen a ton of New Year Marketing Resolutions and this is by far my favorite. The post features 16 great reminders for Marketing Technologists most importantly – it’s not about the tech! Focus on customer needs and experiences. Reduce buying friction. Solve customer problems. Lastly, have an omnichannel approach to marketing to be sure you’re solidly covering all the basics.
Ah, the dreaded New Year’s resolutions. Every year, just like clockwork we spend time putting together a list of things that we’ll do better or differently