A quick post about one of my favorite tools, Followerwonk. If you need to find specific types of accounts or analyze followers and follower behavior, you’ll want to check out Followerwonk.
Here’s some detail on the two ways I use Followerwonk.
Find persona types on Twitter
In the following example I am searching for anyone in Boston or New York with a minimum of 2,000 followers and at least 5,000 tweets who have ‘social marketing technology’ in their profile. Click on the image below to see the results.
Analyze followers on Twitter
Here are screen shots that demonstrate some of the most valuable information about a Twitter audience and how to use this information.
Best time of day to reach followers
The best time to share on Twitter is the time when your audience is online. This data allows you to examine which times are best for this account. Notice the Buffer integration. If you don’t use Buffer, here’s a post on how and why you should.
This chart above should match up with the next chart, the share times for the account being analyzed. In this example you can see that @iamreff is sharing too much in the early evening and there is room for modifications to boost engagement.
In the report you can also evaluate the accounts share style. An account that only shares posts without RTing others or conversing with others would indicate an anti-social account.
Find influential followers
If you’re looking to build stronger online relationships with influential followers (or accounts you follow), Followerwonk easy identifies influencers for you.
The @iamreff has 4 followers with a social authority score in the in the 80s. The reports allows you to click to explorer those accounts.
Understand follower bios
It’s interesting to get a sense of your followers. Followerwonk provides that overview via a word cloud.
Need more information?
Here’s a video from Moz, the owner of Followerwonk.
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