Oct 16

is your klout score accurate?

Recently Augie Ray pointed out that us twitterati can update our klout score on their website.  This caught my attention because I had noticed that my klout score has not changed since it first appeared in my Hootsuite profile.  Recently I’ve been more active after a period of lower activity.  It seemed that my score should have dropped and then raised accordingly.

So I went to klout.com and created an account.  Indeed after clicking a button my klout score jumped a full 20 points.  The site  says user klout scores are updated once a week. The important takeaway from this is that if you want your klout score to reflect your social usage (see how klout measures influence) you need to set up an account with klout.

So far I haven’t seen any clear indication on the klout website  that users need to maintain an account an account with klout in order to get accurate influence score, but my experience points in that direction.  Also, and I could only guess why this is, I’ve noticed a lot of people’s klout scores are not coming up in Hootsuite.

So what might klout’s strategy be?

I noticed that klout is asking for extra profile information.  Klout seems to be acting like KloutIn (clumsy reference to LinkedIn).  Notice the account profile setup routine lifted from LinkedIn.  It is interesting watching so many companies vying to be the “database of record” for social account management.  Measuring influence in social networking is a huge opportunity and if klout becomes the default standard, those that rely on it need understand what it means and be sure their scores are accurate.

So what is the impact of klout’s implementation.  Well, if you rely on klout influence score to help you win business, land speaking deals or just gain the respect of your peers – log in to klout and check your score.  The site provides some interesting data regarding your social experiences.  You can even get a “resume badge”!

Oct 13

Cold Turkey

As an experiment, I’m going to try and get all my news from a twitter feed for one week. 

So, what does that mean? It means:

  • No market info from my WSJ subscription
  • No info from e-mail subscriptions
  • No RSS feeds
  • I will ignore the dozen podcasts I listen to every week
  • No radio…no sports talk radio, no NPR news *shudder*
  • No TV newscasts (that’s an easy one)

Why the heck am I doing this?   If you don’t drive down new roads you never see new sights.  I expect I will overcome adversities and find new social avenues of getting information and news.  What will I lose?  I expect my fantasy hockey team is going to continue to slide towards the cellar.

The fun starts this Sunday, 10/17/10.

Source: http://xkcd.com/756/

Oct 12

#bannedsessions from #ims10

You can find great summaries from the Inbound Marketing Summit 2010 here, here and here.  Since that ground had been covered, I went back and compiled the comedic gems from the conference.  Rob Brosnaro walked away with the Nobel prize in marketing comedy.  He kept us engaged when things got dry.  So with that I bring you the top 10 banned sessions from the summit.  These are the things they didn’t want you to see, but you can’t stop a force as powerful as comedy…or mind-numbing powerpoint slides.

10. @cnahil: “More cowbell, more conversion: Marketing Secrets of Blue Oyster Cult” #bannedsessions

9. @brosnaro: “Leveraging social sociopaths” #bannedsessions #ims10

8. @notronwest: “hands on angry bird workshop” #bannedsessions #ims10

7. @nichole_kelly: Getting your customers to understand how “big” you are. #bannedsessions #ims10

6. @amanda_pants: How to tell people over and over how important you are without providing any value – #bannedsessions #IMS10

5. @notronwest: “I’m on salary bitches: community managers behind the scenes” #bannedsessions #ims10

4. @mojo2go: ‘How to Leverage | Engage | stay out of the BOX | after grabbing the Lo Hang’n Fruit’ #bannedsessions #ims10

3. @brosnaro: “Sleeping with Zuckerberg isn’t a social media strategy” #bannedsessions #ims10

2. @martinlieberman: “Content: It’s really, really, really, really, really important” #bannedsessions #IMS10

…and the top #bannedsession from #ims10…

1. @brosnaro: “Analytics as a Service (Aaas)” #bannedsessions #ims10

and here are the entire list of orignal #bannedsessions #ims10 tweets:

@notronwest: “I’m on salary bitches: community managers behind the scenes” #bannedsessions #ims10

@decil: IMS10 #bannedsessions “Tomorrow, on Day 4 of IMS…”

@cnahil: “Crisis Communcations The Love Guru Way” #ims10 #bannedsessions

@decil: #IMS10 #bannedsessions in the spirit of IronChef “IronSeo-build a site focusing on THESE 10 keywords in 1 hour” Audience to judge

@decil: IMS10 #bannedsessions “The New Black ______”

@martinlieberman: “The New Black: Listening, Customer Service, Content, SEO, Foursquare, or Something Else?” #bannedsessions #IMS10

@notronwest: “#ims10 vs. New England Revolution” #bannedsessions

@iamdavebowers: #ims10 #bannedsessions “How to save money on heating”.

@focalmanda: “Can you break your Twitter from playing with it too much?” #bannedsessions #ims10

@brosnaro: “Better lead gen with #epicfail#ims10 #bannedsessions

@martinlieberman: “How many marketing cliches can I fit into 20 minutes?” #bannedsessions #IMS10

@bcellucci: #bannedsessions #ims10 How the postal service went social

@iamdavebowers: #ims10 #bannedsessions how to retweet a presenter to make yourself look smarter.

@decil: IMS10 #bannedsessions “PR is dead” <honk>

@brosnaro: SMS is the new CMS #ims10 #bannedsessions

@brosnaro: “Rickrolling Your Way to Social Media ROI” #ims10 #bannedsessions

@bostonmarketer: “Stop marketing, shut the hell up” ~ @unmarketing #bannedsessions #IMS10

@brosnaro: Bieberize Your SM Strategy #bannedsessions #ims10

@brosnaro: Touch Your Customer with Your Tweet #bannedsessions #ims10

@decil: #IMS10 #bannedsessions “Be successful at Social Media without an online presence”

@heyruh: marketing: truth or truthiness? #bannedsessions #ims10

@decil: #IMS10 #bannedsessions If you could do it better/easier than me, you wouldn’t be paying me the big bucks. Don’t bitch about it.

@Charlieriley: Integrating social media into your telegrams #bannedsessions #IMS10

@decil: #bannedsessions just received spam as result of last post: “Are you looking a strategies to lose weight? get Burn The Fat” … LOL!

@brosnaro: “Leveraging social sociopaths” #bannedsessions #ims10

@AdamHoldenBache: Mel Gibson’s Guide to Generating Interest in your Personal Brand #bannedsessions #IMS10

@zandys: “Some Identity Theft is Normal, and Will Only Happen to Older Employees, Anyway” #bannedsessions

@nichole_kelly: Getting your customers to understand how “big” you are. #bannedsessions #ims10

@decil: #IMS10 #bannedsessions CMS Fitness classes: Joomla Zumba, Drupal Yoga, and WordPress BenchPress

@brosnaro: “Why your janitor needs a Twitter account” #bannedsessions #ims10

@notronwest: “this is my company we rock” #bannedsessions #ims10

@iamreff: “Anti-Social Media Strategies: How To Lose Fans/Followers” #bannedsessions #ims10

@minetmarketing: How to be the Innovative Thought Leader Outside of the Box with Scalable Platforms #bannedsessions

@annkingman: Converting plain English into Marketing Speak for fun and profit #bannedsessions #ims10

@notronwest: “if you really like how my content makes you ___, you’ll really love how my ____ _____’s” #bannedsessions #ims10

@brosnaro: “Getting more & in your SM strategy” #bannedsessions #ims10

@abstractedge: The Art of Phone Banking #bannedsessions #ims10

@tallbonez: What Cryogenics & Content have in Common #IMS10 #bannedsessions

@cnahil: “More cowbell, more conversion: Marketing Secrets of Blue Oyster Cult” #bannedsessions #ims10

@amanda_pants: How to tell people over and over how important you are without providing any value – #bannedsessions #IMS10

@peplau: Barely Polite: Top Obligapplause Tips from Veteran Conference-Goers #bannedsessions #IMS10

@B_Donelly: “You’re better asking for forgiveness than permission.” #bannedsessions #ims10

@martinlieberman: “I’m Not Chris Brogan, But I Follow Him on Twitter: Does that make me a social media expert?” #bannedsessions #IMS10

@nichole_kelly: The key to 1 million followers…provactive avatars #bannedsessions #ims10

@jennymack: “Leveraging the Sea Change in Shareable Content: Engaging, Game-Changing ROI Strategy.” #bannedsessions #ims2010

@tamadear: Dress for Social Media Success: Beyond the Mock Turtleneck #bannedsessions #ims10

@mojo2go: ‘How to Leverage | Engage | stay out of the BOX | after grabbing the Lo Hang’n Fruit’ #bannedsessions #ims10

@brosnaro: “Fuck Foursquare! Fivesquare FTW!” #bannedsessions #ims10

@mojo2go: ‘;How to set up a profile on THE TWITTER’ #bannedsessions #ims10

@iamdavebowers: #bannedsessions #ims10 powerpoint readability101

@bostonmarketer: “How to get 2000 unengaged followers in 1 hour a day” #bannedsessions #ims10

@abstractedge: Top Techniques to Bump #bannedsessions #ims10

@tallbonez: Automated Messages For Fun & Profit #bannedsessions

@mitchelka: Buzzword-Free Marketing: “___ing Your __s Is The New ___” #bannedsessions #ims10

@KLBrousseau: #ims10 #bannedsessions “Things that don’t matter: content, twitter and the list.”

@brosnaro: “Because 4 pie charts per slide is only the beginning” #bannedsessions #ims10

@notronwest: “how to save your content from alcohol dependency” #bannedsessions #ims10

@jennymack: “MySpace: A Retrospective” #bannedsessions #IMS10

@tamadear: PowerPoint as Torture Device #bannedsessions #ims10

@peplau: “Infinitely Detailed & Unreadable Venn Diagram Slides: Your Presentation’s Ace In The Hole” #bannedsessions #IMS10

@nichole_kelly: Email Addresses are Social Currency. How to Steal More Addresses. #bannedsessions #ims10

@iamreff: “Why You Need A Website” #IMS99 …#ims10 #bannedsessions

@martinlieberman: “Content: It’s really, really, really, really, really important” #bannedsessions #IMS10

@tmycann: #ims10 #bannedsessions “You’re not the subject matter expert we wanted”

@mendelj2: “Watching the water skiing squirrel was social media research” #bannedsessions #IMS10

@brosnaro: “Sleeping with Zuckerberg isn’t a social media strategy” #bannedsessions #ims10

@cnahil: “Selectrics and ‘shrooms: More Marketing Secrets of the Grateful Dead.” #bannedsessions #ims10

@notronwest: “hands on angry bird workshop” #bannedsessions #ims10

@brosnaro: “Analytics as a Service (Aaas)” #bannedsessions #ims10

@brosnaro: “Build your social network with more faxes” #bannedsessions #ims10

@brosnaro: “The secrets to more customer touching” #bannedsessions #ims10

@brosnaro: “Venereal marketing: the next step in social marketing” #bannedsessions at #ims10

@notronwest: “Christian Bale ate my content” #bannedsessions #ims10

@tallbonez: Dump your Content! Marketing Lessons from BP to Achieve Global Buzz #bannedsessions

@chris_snell: Content Curation – Plagery’s Not THAT Bad #bannedsessions #ims10

@iamreff: “Target Markets: They’re Kinda All The Same” #bannedsessions #ims10

@nichole_kelly: The key to measuring social media…Your Gut! #ims10 #bannedsessions

@notronwest: “face it your content sucks” #bannedsessions #ims10

@bostonmarketer: “What to do with yourself when Twitter is down” #bannedsessions #IMS10

@nichole_kelly: The cornerstone of your social media strategy…The Press Release #ims10 #bannedsessions

Jul 15

The Real Life Social Network v2

Posted by Paul Adams, Senior UX researcher at Google.

View more documents from Paul Adams.

Jun 11

Vital Statistics for B2B Marketers

Credit Earnest Agency

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