Jun 02

Making your corporate website relevant

Great presentation showing a logical progression (or options) of social integration with a corporate site.

View more presentations from Jeremiah Owyang.

Apr 22

The Social Media Anxiety Epidemic

In the past two months I’ve seen an anxeity at both technical and marketing conferences.  Many attendees share a similar affliction – Social Media Anxiety.  People fear that they are behind the social media curve.  They fear their competitors are ahead of them and that they are in “catch up” mode.  Conference dinner discussions continue to center on, “what is your social media strategy?” 

While we may be at different levels of social media awareness, no one has a lock on “what to do” – things are moving too fast.  Social media continues to morph and we’re all in catch up mode – always.  New technology keeps popping up and we continue to evaluate and make go/no-go decisions.  For example, how many people have figured out how to leverage Foursquare/Gowalla/Yelp for their brand?

Don’t freak.  Don’t fear. Do…

  1. Define your social media goals focusing on listening and message
  2. Put together your social media team
  3. Define your strategy
  4. Try, test and measure
  5. Keep adapting

Mar 09

Portal sourcing diagram

Lots of discussion on the cloud and open source (liferay), here’s how I’m seeing the tradeoffs this morning.  Please critique in your comments.

Mar 05

Tweeting/blogging from Gartner PCC

Just a heads up that I will be at Gartners Portals, Content & Collaboration Summit in lovely downtown Baltimore.

You’re welcome to follow my tweets live.

If the mood strikes, I may also ustream.

If you’re there too let’s collaborate on a pint of beer.

Jan 28

iPad? More like iWont

Let’s see…it’s like a iPhone, but it doesn’t have a phone…or a camera…or GPS…and some sites won’t render (Flash), but it costs 2.5 – 4 times as much as a iPhone. And Apple still hasn’t put multitasking into its devices.  I know…right?  Still no multitasking.

If you’re on the market for an ebook reader then the iPad is a strong candidate.  I guess having an ebook would be cool, but I’d end up breaking that beautiful screen 5 minutes after getting it out of the box.  (It looks super-fragile.)  If I didn’t break it, I’d leave it behind on a train or plane.  You do that with a book and you’re out $15.  Do it with an iPad and your out $500-$800.

Nonetheless, I will admit to a slight bit of screen envy.  But iWon’t.  Will you?

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