Tag: influence

5 Marketing Technology stories you might have missed 12-10-11

klout topics, Facebook subscribe, top B2B tactics, gamification and killer content (is hard).

5 Marketing Technology stories you might have missed 11-5-11

These 5 marketing technology stories were curated the week ending Nov 5th, 2011.
Hot Topics this week:mobile app dev, GoMo, Mom’s rule and integrating email and social.

Social Influence Measurement: The Good, the Bad and the Ugly

I was inspired to do another post on social influence measurement after seeing klout get trashed on a few sites.  I understand why people argue against it, but I think it’s helpful to look at it from all sides.  The post ran long so I’m running in a series: The Good, the Bad and the …

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MyWebCareer: Another social influence vendor joins the fray

Move over Klout and PeerIndex, you have more competition. MyWebCareer uses a social scoring system that closely resembles a credit score (365-850). A score of 582 is considered average.

March Poll: What is the best use of social influence measurement?

The always insightful Jeremiah Owyang recently wrote a great post called, Klout for Business: A Useful Metric –but an Incomplete View of Your Customer. klout has been executing well, it recently landed Series B funding and is generating a lot if interest in social influence measurement.  Jeremiah points to why a single score is an incomplete …

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