Tag: marketing campaigns

Nov 15

5 Marketing Technology stories you might have missed 11-19-11

This week: online ads, mobile payments, ebook publishing and Microsoft toys with a new social network.

Oct 29

5 Marketing Technology stories you might have missed 10-29-11

These 5 marketing technology stories were curated the week of Oct 29th, 2011. This week: impact of iOS5 on publishers, using email to drive WOM, and a double dose of social tactics.

Sep 17

5 Marketing Technology stories you might have missed 9-17-11

Here are 5 Marketing Technology stories you might have missed. 1. Google releases Google+ API [link] Google+ finally published an API to allow applications to interface with it. MY TAKE: Although I work to post the right content to the right audience, applications like Hootsuite & Tweetdeck allow users to manage their social conversation with …

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Sep 10

5 Marketing Technology stories you might have missed 9-10-11

Here are 5 Marketing Technology stories you might have missed. 1. Only 1 in 10 smartphone users use a check in service like Foursquare / Gowalla [link] Interesting that 25% of Latino smartphone owners using geosocial services.  This matches up with their research showing that minorities use twitter more than whites.  Other Pew findings: only …

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Sep 03

5 Marketing Technology stories you might have missed 9-3-11

Too busy snacking on BBQ this Labor Day weekend to give a hoot about Marketing Technology? Enough of that! Here are 5 Marketing Technology stories you might have missed. 1. Pound-for-pound, Pandora ads now worth more than radio [link] On a phone call with investors and analysts after the stock market closed on Thursday afternoon, Pandora …

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