Tag: Marketing

Nov 05

4 things Marketing doesn’t know about IT

Users, that’s what IT calls customers, tend to think of IT as what they see on the monitor (Outlook, Word, browser, business apps), but so much more goes into providing services including disaster planning, security, documentation, auditing, training, support, reporting, network management, disk storage, vendor management, IT operations systems (ITIL), expense management … the list goes on and on. I offer four things that Marketing doesn’t know about IT.

Nov 03

Wunderman – Moving Closer to True and Actionable Consumer Value

In addition to the traditional monetary (products, spend, portfolio) based mechanism of measuring customer value , Wunderman is suggesting a more complete valuation of the customer to include influence and engagement.

Jun 11

Vital Statistics for B2B Marketers

Credit Earnest Agency

Jan 20

6 Steps To Improve Powerpoint Presentations

Create powerpoint presentations that communicate effectively with your audience.

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